Joan's Page of Netopia Web site Hints Hi! My name is Joan, and I teach web classes to people like you who want to get their small business on the web. Just one of my classes costs more than an Netopia Web site costs for a year. If you use Netopia Web site, you can skip the classes I teach on Web Programming, but in order to get the hang of some of the cool stuff a Netopia Web site can do, Netopia asked me to write the following stuff about what you can do with your Netopia Web site to make it make money for you. Meta Tags Your Netopia Web site gives you the power to include "meta" information on your web site. Meta tags, though never seen when you view the page, is used by search engines to catalog and index your web site. You can include up to 150 words or short descriptive phrases about the content of a page, but you should not use complete sentences. To learn how to add meta tags to your web site, go to Marketing & Promotion. DNS: A Personalized Web Address When I am teaching web classes, the first thing people ask me is, "How do I get my web site to be "www.ME.com". With Netopia Web site, getting a personalized web address is really simple, just sign up and your ready to go. Unfortunately, getting the Personalized Web Address you want might not be possible, especially if you want to call your site something like "Bobby.com" or worse, "finance.com". Virtually every word in the dictionary is already owned by someone, so you might have to get creative with what you call your site. Here are a couple rules of thumb to remember when choosing your custom domain name: Keep your customized address as short and simple as you can. Acronymns aren't a bad idea, if you can get the one you want. Avoid longer domain names. You can use a phrase connected by dashes (-), like: "cleen-teeth.com" Links Page Create a page of links to anywhere on the web! Links are great. It's a chance for you to bring your customers and your industry closer together, or to just point people to your favorite places. Photo Scrapbooks It's easy to upload images from your computer to your Netopia Web site to create a scrapbook! Use scrapbooks as a place to put images you want to display for your visitors, or as a place to store images you want to use later. Stock Art Libaries Netopia Web site comes fully loaded with lots of great images for you to use in your web site. Choose from different libraries of background images, icons and pictures of people and places. Site Appearance You can choose from an infinite number of color and style combinations. Start by uploading your company's logo to display it on your Netopia Web site web page. You can choose either button or text navigation, set a background color and background image, and choose from a variety of typefaces.